Verifying Dynamic Kano’s Model to Support New Product/Service Development

Purpose: Although firms try to shorten time-to-market, the duration of product development projects might anyway jeopardize the assumptions made at the beginning of the design process. This includes the definition of product attributes for ensuring customer satisfaction, thus forecasting techniques could be worthwhile. Within Kano’s method, trajectories of quality attributes have been identified and they can be potentially useful to the scope, but they have not been carefully verified. Design/methodology/approach: The paper takes on the above verification challenge by exploring studies of customer satisfaction conducted by means of Kano’s model regarding manifold industrial fields. The paper focuses on changes in the relevance of customer requirements reported in different contributions and analyses data statistically. Findings: The dynamic trajectories outlined in Kano’s model are partially confirmed and they are valuable in the mid-term to predict changes in customer preferences. The use of quantitative indicators portraying the extent of customer satisfaction and dissatisfaction leads to more reliable predictions. Research limitations/implications: In order to use as many data as possible, information has been gathered from different industrial fields, which can exhibit different paces in changes of customer preferences. Practical implications: The results benefit firms willing to have a clearer picture of customer main drivers for customer satisfaction at the time of market launch, although customer surveys are conducted at the beginning of product development projects. Originality/value: The paper puts into question previous assumptions about modifications of customer preferences, which, however are just empirically supported and assesses how these can be exploited in a reliable way.Peer Reviewe

Predicting the value of product service-systems for potential future implementers: results from multiple industrial case studies

The great impact played by Product/Service-Systems (PSS) on industry and academia can be motivated by the need for modernizing business models, carrying out internal companies' reconfiguration, enhancing environmental sustainability. Despite the large number of objectives pursued by PSS, sparks of criticism have recently emerged, as well as the results ensuing from PSS adoption have not been rigorously assessed. In particular, the authors highlight a lack of quantitative analysis concerning the service aspects of PSS and hurdles in service modeling and evaluation. The paper's objective is to contribute in this field by individuating factors, advantages and disadvantages that are not directly measurable in monetary terms by companies. This kind of assessment might result crucial, as the implementation of PSS-oriented strategies require a not negligible amount of commitment, besides propensity to risk. A first activity was carried out thanks to a pilot group of firms that have not implemented any PSS initiative so far, which have been exposed to business reconfiguration scenarios underpinning PSS. A model for generalizing pros and cons of future PSS implementation has been subsequently experimented by a larger group of industrial organizations. Such a model has represented the backbone for the creation of a tentative quantitative estimation tool, which assesses and forecasts the added value of services featured by the introduction of PSS and hence represents a candidate criterion for undertaking decisions concerning the implementation of PSS strategies. The paper clarifies which assumptions are introduced in order to achieve this result

FROM THE DEFINITION OF USER EXPERIENCE TO A FRAMEWORK TO CLASSIFY ITS APPLICATIONS IN DESIGN

AbstractThe concept of User Experience (UX) dates back to the 1990s, but a shared definition of UX is not available. As design integrates UX, different interpretations thereof can complicate the possibility to build upon previous literature and develop the field autonomously. Indeed, by analysing the literature, UX emerges as a cauldron of related and closely linked concepts. However, it is possible to find recurring attributes that emerge from those definitions, which are ascribable to two foci: the fundamental elements of the interaction (user, system, context) and typologies of experience (ergonomic, cognitive, and emotional). Those are used to build a framework. We have preliminarily investigated how UX is dealt with in design by mapping a sample of UX-related experimental articles published in design journals. We classified UX case studies based on the framework to individuate the UXs that emerge most frequently and the most studied ones in the design field. The two-focus framework allows the mapping of experiments involving UX in design, without highlighting specific favorable combinations. However, comprehensive studies dealing with all elements and UX typologies have not been found

Preliminary Studies on Human Approaches to Inventive Design Tasks with a TRIZ Perspective

AbstractAmong the open research issues in the field of inventive design, a careful attention should be dedicated to the definition of means to measure and improve the efficiency of educational and training processes as well as to assess the benefits of the introduction of TRIZ expertise into R&D and engineering teams. In fact, while TRIZ methods and tools have gained a certain acknowledgment as a means to improve problem solving and inventive design skills, a dominant model about its introduction in an industrial organization is still missing. The paper presents a study aimed at measuring the impact of TRIZ learning (tools and logic) with respect to individuals’ talent. The paper proposes an original methodology to investigate human approaches to inventive design tasks: definition of the test (Sample group and control group, Inventive problems); evaluation criteria (Aptitude to follow a logical problem analysis path; Aptitude to explore various perspectives of the problem; Aptitude to generalization; Overall correctness of the problem analysis task; Completeness of the analysis); comparison and correlation criteria (Pearson correlation). The proposed investigation methodology is clarified through the description of an exemplary application in design courses at Politecnico di Milano and at the Università di Firenze

AN EYE-TRACKING SUPPORTED INVESTIGATION INTO THE ROLE OF FORMS OF REPRESENTATION ON DESIGN EVALUATIONS AND AFFORDANCES OF ORIGINAL PRODUCT FEATURES

AbstractThe paper investigates the relationship between the forms through which products are represented and the outcomes of evaluations made by observers. In particular, the study focuses on perceived affordances of creative designs, meant as the capability of capturing original elements and corresponding functions, for products presented through static images or videos. Also thanks to the use of Eye Tracking, the experimental results show how dynamic effects that involve salient aspects of products, as well as creative features, are critical to observers' capability of capturing design intentions